"If you can dream it, you can do it."
"You're the one who can fill the world with sunshine.".
"I hope that we don't lose sight of one thing- that it all started with a mouse." - Walt Disney.
"A dream is a wish your heart makes."
Kylie Gallegos is a senior from Stillwater, Oklahoma studying American Studies and Theology. Karleigh Osborn is a junior from Des Moines, Iowa studying Finance and Real Estate.
The project data set gives information about Disney movies from 1937 to 2017. It makes available comparisons between movie qualities like genre, rating, gross income, and date released. Using this data set, we produced visualizations that reveal information about Disney movies, such as the most popular movie season, the distribution of maturity ratings, the highest-grossing genres, etc. This information is useful because it can inform movie producers of the different aspects of high-producing movies and influence decision making about what types of movies to produce and when to release them. Through data analysis, we have been able to identify trends and patterns in high-grossing movies.
Question 1: Do the maturity levels of films affect gross income?
Question 2: What genres bring in the most gross income?
Question 3: Is there a peak season to release a movie?
Question 4: Is there a certain genre-rating combination that brings in a large amount of income?
The following visualization shows that Disney has realeased the most movies in the Fall.
Initially, we hypothesized that Disney would favor releasing movies during the summer and winter, assuming that the school break in summer and major holidays like Thanksgiving and Christmas in winter would drive popularity. However, contrary to this assumption, more movies were released in the fall and spring.
The following visualization shows that Disney has earned the most on movies released during the Winter.
Disney has generated more than $18 billion in revenue from films released during the winter season. Despite releasing the fewest number of movies during winter compared to other seasons, their holiday-themed films have proven to be major successes.
The following visualization compares the level of gross income generated by different genres of movies.
Disney's Adventure film category has amassed a revenue exceeding $16 billion. The three highest-grossing movies within this genre are Star Wars Episode VII: The Force Awakens, Finding Dory, and Rogue One: A Star Wars Story.
The following visualization shows that most of the movies Disney has released are PG.
The predominant rating for Disney's movies is PG, indicating that the primary demographic for their films consists of children under the age of 13.
The following visualization compares the level of gross income generated by different ratings of movies. Disney's PG movies have brought in over $19 billion dollars.
This data confirms what is commonly known about Disney—that it is a company for children and families. The movies that are rated G or PG do far better financially than their more mature films. Seeing the contrast between the $19 billion earnings of PG movies compared to $8 billion earnings of R movies is a clear demonstration of the audience and genres at which Disney thrives.
The following visualization looks at how gross income has changed over the years.
Both of the visualizations above are representations of the same data. However, the bottom graph zeroes in on a smaller sample of the data because most movies in the data set are clustered from 1990 to 2017. Enlarging those dates makes it easier to see what the range in gross income is. You can see that there isn't a steady increase or decrease by the year; rather, movies had random fluctuations of success or failure. The bottom graphs also allow you to see the popularity of movies based on genre. The upper visualization is better suited for general data through a longer period of time. It shows the striking contrast between "Snow White and the Seven Dwarfs" compared to other high grossing movies that came later on—none of them coming close to grossing higher.
Many conclusions can be drawn from the various visualizations made with our data set. Interestingly, winter is the season where the least amount of movies are released, but it is the season with the highest gross income. This means that winter is the ideal season to release a movie. The genres that rise well above the others are adventure, drama, and comedy. Furthermore, PG movies have been produced the most and G movies the least, but PG and G have the highest gross income. All this together means that a PG or G adventure movie released in the winter is the ideal time for a movie to succeed. Between now and 1990, Disney movies have typically earned between 0.2 and 0.4 billion dollars with a few outliers nearing the 1 billion mark.
